Lavlin's Blog

  Audience 1) Who are the potential target audiences for Marcus Rashford and Kim Kardashian's online content? Try and cover both  demographics and psychographics . Rashford has an audience of young teens who favor football Kim has an audience of young women who are into modileing and fashion. 2) Marcus Rashford’s online presence is partly driven by his excellent use of social media. How does he use social media to engage with his fans and make them feel part of his brand? Rashford posts himself playing football and scoring goals. 3) What is Instagram engagement rate and what engagement rates do Marcus Rashford and Kim Kardashian have?  Marcus is 3 percent  kim is 0.3 percent 4) Go to Marcus Rashford and Kim Kardashian's X or Instagram account. Find and screenshot/link three posts that show the different aspects of their brand e.g. Relatable person (normal, down to earth), Campaigner (interested in politics), Celebrity (e.g. awards ceremony or fashion), Bran...

  Language 1) Make two lists - one of website conventions used on Marcus Rashford and Kim Kardashian's official website and one of social media conventions found on their Instagram pages.  Marcus - Logo, Menu/Navigation, Home Page Link, Central Image, Multi-Media Marcus Instagram - Logo, Multi Media, Link, Bio Kim - Profile Picture, Search, Log in Page, Basket, Central Image Kim Instagram - Logo, Replies, Bio, Profile Picture 2) How does Marcus Rashford's website and social media promote his brand? Give at least three examples of different pages / posts / images from his website or social media.  Rashford uses a central image taken from a low angle to intrigue people into seeing Marcus as confident and projecting power to show his authenticity and impact on modern society. Rashford has an Instagram page in which he uses his profile picture of himself in a suit to symbolise power and authority in his designated field.  3) How does Kim Kardashian's ...

  Read  this article in The Week magazine on the rise of social media influencers  and answer the following questions:   1) What years did YouTube, Twitter and Instagram launch? YouTube  2005 Twitter:  2006 Instagram:  2010 2) What is the definition of an influencer? A person who has become well known through regular social media posts and is able to promote a product or service by  recommending  or using it online. 3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can. An example of a prominent influencer is Khaby Lame , who is the most-followed individual on  TikTok  with over  160 million followers  as of December 2025.   4) How big is the influencer industry according to the article? $8 billion USD a year, 5) What are the problems associated with being an influencer? Being an influencer involves signific...

  This magazine shares the inspiring story of a young man who turned his life around completely. Not long ago, he was failing his mock exams, struggling with his weight, and felt lost and invisible. He had no motivation, no social life, and no clear direction. But instead of giving up, he made a brave decision  to change his life step by step.The target audience for my magazine is for young adults for the age of 15 or older and it is for both genders.. He started with small changes, like revising for short periods every day, going for runs, and eating healthier. Over time, those small choices became strong habits. He began to see real progress, and that gave him the confidence to keep going. He started sharing his journey online, posting updates about studying, fitness, and self-improvement. People connected with his honesty, and soon his personal journey grew into a movement. Today, he’s a successful influencer who motivates thousands of followers to believe in themselves and...

1) Type up your teacher's feedback  in full . If you've received your feedback via email, you can simply cut and paste it from the email into your blog. WWW: 1. You attempted to capture some photos based on this preliminary exercise 2. Some attempt was made to produce a front cover   Next steps: 1. Very poor use of time which demonstrates a lack of organisation on your part – you need to meet deadlines so that you can receive the best possible mark for your overall coursework 2. Plan what you wish to produce on your front cover and double page spread – then take photos which will best represent you ‘celebrity influencer’ – even if you do not have the photos, you can still produce the front cover and double page spread text and coverlines 2) Using a combination of your own reflection on the preliminary exercise and the feedback you were given, write two WWW bullet points (What Went Well) and two Next Step bullet points for your preliminary exercise.  WW...

  Year 11 Paper 1 assessment: Learner Response 1) Type up your feedback in full (you do not need to write mark/grade if you do not wish to). WWW:  An attempt at analysing  the unseen print advert. Some knowledge of how Black Widow was and promoted Next Steps: 1) You need to attempt each questions- look at past papers to assist. 2) Revise, look over blogger or make flash cards to help you revise/prepare. Marks: 14/42 Grade: 3 2) Look at the  mark scheme for this assessment . For Question 2 (12 mark unseen) use the indicative content in the mark scheme to identify three points that you could have referred to in your answer. Indicative Content: Responses may demonstrate ability to analyse a media product using the theoretical framework (Media Language) by discussing: • Typography • Non-verbal codes 3) For Question 3 (Galaxy - narrative features) use the mark scheme to write down the main narrative theories and how we can link them to the Galaxy adver...