OSP: Rashford & Kardashian - Audience and Industry
Audience 1) Who are the potential target audiences for Marcus Rashford and Kim Kardashian's online content? Try and cover both demographics and psychographics . Rashford has an audience of young teens who favor football Kim has an audience of young women who are into modileing and fashion. 2) Marcus Rashford’s online presence is partly driven by his excellent use of social media. How does he use social media to engage with his fans and make them feel part of his brand? Rashford posts himself playing football and scoring goals. 3) What is Instagram engagement rate and what engagement rates do Marcus Rashford and Kim Kardashian have? Marcus is 3 percent kim is 0.3 percent 4) Go to Marcus Rashford and Kim Kardashian's X or Instagram account. Find and screenshot/link three posts that show the different aspects of their brand e.g. Relatable person (normal, down to earth), Campaigner (interested in politics), Celebrity (e.g. awards ceremony or fashion), Bran...