Lavlin's Blog

1) What year was the advert produced? 1955 2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam. In the 1950s, ads showed women as happy housewives, focused on cleaning, cooking, and taking care of their families. They were mainly shown as shoppers and didn’t appear in many career roles. 3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product? The heading "OMO makes whites bright" shows that the product makes clothes whiter. The bold, clear text makes the message easy to understand and memorable. 4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society? On the advert the woman is wearing makeup, causal clothes, there is natural light (sun light). 5) Why is a picture of the product a...

  1) Find three adverts featuring women that are from the 1950s or 1960s.  Save the images to your Media folder as jpegs and then import them into your blog post. Hint: You may wish to look at car, perfume or cleaning products but can use any product you wish.   2) Find three adverts featuring women that are from post-2000.  Save the images to your Media folder as jpegs and then import them into your blog post. 3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples.  Women are presented as like they're only jobs are being housewives, for example they only cook, clean, and take care of the they're children. 4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples. Post-2000s ads often feature these stereotypes of women: Beauty-Obsessed: Women focused on appearance (e.g., Dove ads). Domestic Role: Women as primary caregivers (e.g., Swiffer ads). Sexual Ob...