Lavlin's Blog

1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). WWW: Some understanding of denotation and connotation in relation to the unseen advert and water aid advert-relevant evidence provided . EBI: More focus on the effect thath camera shots/mise-en-scene have on the intended target audince. More depth needed for Q3 (12marks) more examples-see indicative content. !4/30 marks for test Grade 4  2) Read  the mark scheme for this assessment  carefully. Write down the mark you achieved for each question:  Q1: 0 marks Q2: 1 marks Q3: 4 marks Q4: 2 marks                                                                                                    ...

  1) What information do media companies use to create a demographic profile of their audience? Class, age, gender, income, race/ethnicity. 2) Why are media companies and advertisers increasingly using audience profiling and not just demographics? It targets a specific group of people which makes it easier for them. 3) What are the seven different Pychographic groups?  Mainstreamer, aspirer, explorer, reformer, succeeder, resigned, struggler. 4) Write a brief summary of what each Psychographic group is seeking or motivated by. The mainstreamers will less likely take risks, the are 40% of the population, they enjoy and trust brands that are value for money and they seek security. The aspirers want status brands, they are happy to invest into luxury goods, they consider themselves stylish and they seek status. The explorers like to discover new things ad they are attracted to new brands or products and they seek discovery. The reformers seek self-improvement, they aren't influen...