Media assessment 1: Learner response

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).


WWW: Some understanding of denotation and connotation in relation to the unseen advert and water aid advert-relevant evidence provided .

EBI: More focus on the effect thath camera shots/mise-en-scene have on the intended target audince. More depth needed for Q3 (12marks) more examples-see indicative content.

!4/30 marks for test

Grade 4 

2) Read the mark scheme for this assessment carefully. Write down the mark you achieved for each question: 

Q1: 0marks
Q2: 1marks
Q3: 4 marks
Q4: 2 marks                                                                                                                                                                                      Q5: 3 marks                                                                                                                                                                                  Q6:4 marks

3) Identify one of your stronger questions. Why did you do better on this question? Use the mark scheme to help you with this.

One of my stronger question was the water aid advert question which I got 3/6 marks. This means that focus on meanings created by different elements of design and layouts inconsistent. Occasionally appropriate use of subject specific terminology.

4) Identify one of your weaker questions. Why did you score lower on this particular question? Use the mark scheme to help you with this.

One of my weaker question was the Heat advert question which I got 4/12 marks in. This means that some satisfactory analysis of the product that engages with obvious or more straightforward aspects of how design and layout are used. Focus on meanings created by different elements of design and layouts inconsistent. Occasionally appropriate use of subject specific terminology.


5) Finally, write a new, detailed paragraph for Question 3 - the unseen text 12 mark question. Use the mark scheme to identify anticipated content you can add to your response and make sure you refer to the text and write in detail. 

In the Heat advert featuring Beyoncé is taken in a low angle to show she is a powerful woman. The advert is named "Heat" and Beyoncé is wearing a red dress. The main colours for the advert are black and red. The advert is aimed at young women aged between the age of 14-24 years old. The advert will more likely get more people to buy the fragrance more because the fragrance is featuring Beyoncé and Beyoncé is a really popular celebrity which will attract more audiences. 


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