Industries: Ownership and control
1) What is a conglomerate in the media industries? Companies that own lots of subsidiaries. 2) What is a subsidiary ? Small companies. 3) What are the benefits for media companies of vertical integration ? Companies have more of a chance to make money at every stage of production. 4) What are the benefits for media companies of horizontal integration ? It allows for companies to widen their audiences and find other ways to make money. 5) Give three examples of media companies or brands that have used synergy to maximise their profits. There are examples in the notes above to help you. Disney: makes movies but then also has related stage shows, theme parks, merchandise, soundtracks and events all linked to the same brand or characters. Apple: uses synergy between its hardware, software, and services to drive revenue. For instance, the launch of a new iPhone is often tied to promotions for services like Apple Music, Apple...