1) What is an advertising campaign? Adverts produced in a series campaign Share a singular theme, message o idea Raise awareness of an issue or the brand itself, the best campaign will have an emotional impact on audience Appears across multiple media platforms-print, broadcast and online 2) What is the objective of the NHS Represent campaign? The objective of the NSH Represent campaign is to get more young people with Black and Asian heritage to become blood donors since there was only 3% of them in 2016. 3) What does this advert want people to do once they've seen it (the 'call to action')? The advert wants people to donate blood or become blood donor. 4) Why is the advert called 'Represent'? The advert is called 'Represent' because it is to represent the net generation of donors in a new and creative way. 5) Why have the producers chosen celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and wh...