Advertising & Marketing: Final index

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I, Daniel Blake: blog tasks

  1) What is independent cinema and how is it different to Hollywood blockbusters? Hollywood Blockbuster:  Well know actors Big budgets for CGI and graphics  Multiple locations/settings and characters Complex narrative-difficult to follow, multi-layered Typically, there are prequels and sequels(franchises) Is a summer movie Indie (independent) film: Less recognisable actors Less CGI, more focused on acting ad plot to drive narrative 500K dollars for monsters Limited international locations Simplified plot with only 1-2  Linear film format (beginning, middle and end) 2) What is I, Daniel Blake about? I, Daniel Blake is about a 59 year old who suffers from a heart attack and seeking for a job and seek support from the UK government .He also meets Katie a single mother of 2 who is facing house issues herself. 3) Who directed I, Daniel Blake and why is this important? Ken Loach directed I, Daniel Blake and this is important because the film critiques the unfairness ...
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Radio: KISS FM Breakfast show CSP

  Audience Look at  the KISS media pack carefully . This will give you a brilliant background to the brand and how they target their audience (important note: it features the old Breakfast presenting team).  Answer the following questions: 1) Read page 2. What is KISS FM's mission? Kiss FM's mission is to  deliver music and entertainment that reflects young audiences' lifestyles through radio, digital platforms, and live events. 2) Look at page 3. What is the target audience for KISS FM? As well as writing the key statistics from the media pack, try and suggest what  psychographic groups  would fit the KISS audience too. Kiss FM's target audience is m ainly aged 15 to 34, KISS FM targets a young, music-loving audience interested in pop culture and digital media. 3) Now look at page 5 - The KISS network. How does KISS use digital media and technology to reach its audience?  They use apps, streaming, social media and podcasts. 4) Now look at the other si...
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Industries: Ownership and control

  1) What is a   conglomerate  in the media industries?  Companies that own lots of subsidiaries. 2) What is a  subsidiary ? Small companies. 3) What are the benefits for media companies of  vertical integration ? Companies have more of a chance to make money at every stage of production. 4) What are the benefits for media companies of  horizontal integration ? It allows for companies to widen their audiences and find other ways to make money. 5) Give  three  examples of media companies or brands that have used  synergy  to maximise their profits. There are examples in the notes above to help you. Disney: makes movies but then also has related stage shows, theme parks, merchandise, soundtracks and events all linked to the same brand or characters. Apple: uses synergy between its hardware, software, and services to drive revenue. For instance, the launch of a new iPhone is often tied to promotions for services like Apple Music, Apple...
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