Lavlin's Blog

  Audience 1) Who are the potential target audiences for Marcus Rashford and Kim Kardashian's online content? Try and cover both  demographics and psychographics . Rashford has an audience of young teens who favor football Kim has an audience of young women who are into modileing and fashion. 2) Marcus Rashford’s online presence is partly driven by his excellent use of social media. How does he use social media to engage with his fans and make them feel part of his brand? Rashford posts himself playing football and scoring goals. 3) What is Instagram engagement rate and what engagement rates do Marcus Rashford and Kim Kardashian have?  Marcus is 3 percent  kim is 0.3 percent 4) Go to Marcus Rashford and Kim Kardashian's X or Instagram account. Find and screenshot/link three posts that show the different aspects of their brand e.g. Relatable person (normal, down to earth), Campaigner (interested in politics), Celebrity (e.g. awards ceremony or fashion), Bran...

  Language 1) Make two lists - one of website conventions used on Marcus Rashford and Kim Kardashian's official website and one of social media conventions found on their Instagram pages.  Marcus - Logo, Menu/Navigation, Home Page Link, Central Image, Multi-Media Marcus Instagram - Logo, Multi Media, Link, Bio Kim - Profile Picture, Search, Log in Page, Basket, Central Image Kim Instagram - Logo, Replies, Bio, Profile Picture 2) How does Marcus Rashford's website and social media promote his brand? Give at least three examples of different pages / posts / images from his website or social media.  Rashford uses a central image taken from a low angle to intrigue people into seeing Marcus as confident and projecting power to show his authenticity and impact on modern society. Rashford has an Instagram page in which he uses his profile picture of himself in a suit to symbolise power and authority in his designated field.  3) How does Kim Kardashian's ...

  Read  this article in The Week magazine on the rise of social media influencers  and answer the following questions:   1) What years did YouTube, Twitter and Instagram launch? YouTube  2005 Twitter:  2006 Instagram:  2010 2) What is the definition of an influencer? A person who has become well known through regular social media posts and is able to promote a product or service by  recommending  or using it online. 3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can. An example of a prominent influencer is Khaby Lame , who is the most-followed individual on  TikTok  with over  160 million followers  as of December 2025.   4) How big is the influencer industry according to the article? $8 billion USD a year, 5) What are the problems associated with being an influencer? Being an influencer involves signific...