OSP: Rashford & Kardashian - Audience and Industry

 Audience

1) Who are the potential target audiences for Marcus Rashford and Kim Kardashian's online content? Try and cover both demographics and psychographics.

Rashford has an audience of young teens who favor football

Kim has an audience of young women who are into modileing and fashion.

2) Marcus Rashford’s online presence is partly driven by his excellent use of social media. How does he use social media to engage with his fans and make them feel part of his brand?

Rashford posts himself playing football and scoring goals.

3) What is Instagram engagement rate and what engagement rates do Marcus Rashford and Kim Kardashian have? 

Marcus is 3 percent 

kim is 0.3 percent

4) Go to Marcus Rashford and Kim Kardashian's X or Instagram account. Find and screenshot/link three posts that show the different aspects of their brand e.g. Relatable person (normal, down to earth), Campaigner (interested in politics), Celebrity (e.g. awards ceremony or fashion), Brand promotion (e.g. selling a product).

Marcus Rashford:




Kim Kardasian:



5) What audience pleasures are provided by Marcus Rashford's online presence? What about Kim Kardashian? Try and apply Blumler and Katz's Uses and Gratifications theory here. 

Rashford gives inspiration information  and feel good moments  such as goals and acheivements kardashian gives escape style ideas and celeb drama

6) Applying Stuart Hall's Reception theory, what would a preferred and oppositional reading of Marcus Rashford and Kim Kardashian's online presence be?

  • Preferred reading (people who support Rashford/Kardashian):                                   Rashford - Rashford is a sincere, community-oriented individual using his platform for social good. Audiences are encouraged to see him as an admirable figure who genuinely cares about helping struggling communities due to his own background                                                                                                                                Kardashian - Kardashian is a successful, glamorous, and aspirational entrepreneur with an enviable lifestyle. The audience is encouraged to admire her business acumen (e.g., SKIMS), emulate her beauty and fashion choices, and engage with her content as a form of escapist entertainment and social interaction.
  • Oppositional reading (people who criticise Rashford/Kardashian): 

Rashford - Critics, including some politicians and members of the public, may argue that he is merely "virtue signalling" or seeking attention and using his campaigns to make money from related projects like his books

Kardashian - Critics, including some politicians and members of the public, may argue that he is merely "virtue signalling" or seeking attention and using his campaigns to make money from related projects like his books


Industries

1) What is Marcus Rashford and Kim Kardashian's net worth and how does their online presence help them to make money? 

 Marcus Rashford:16 million 
Kim Kardashian: 1.7 billion 

They make money from promotions

2) What companies/brands are Rashford and Kardashian associated with? Why might they want to be linked to those celebrities?

Rashford works with Nike and Kim works with beauty products.

3) Research Twitter/X and Instagram. Who owns the companies, how do they make money and how much profit did they make last year?

Twitter/X:

  • Twitter was started by Jack Dorsey in 2006.
  • Twitter’s revenue is around $3 billion. 
  • Marcus Rashford has 7m X followers, Kim Kardashian 75m.
  • In 2022 Elon Musk bought Twitter for $44 Billion, and he has since added controversial new features and renamed it X.

Instagram:

  • Instagram is an image and video sharing site launched in 2010. 
  • In 2012 it was bought by Facebook for $1 billion. Both are now under a conglomerate called Meta.
  • Instagram's revenue in 2023 was $61 billion.
  • Marcus Rashford has over 17m Instagram followers, Kim Kardashian 350m.

4) What are the worries about Instagram’s negative effects?

 Elon musk owns it by ads 

5) How do social media platforms manage online abuse on their platforms and why has Marcus Rashford drawn attention to this? How might this change in the future?

They banned Rashfords talks about abuses by filtering it. 

6) What happened by law in 2022 that changed the way the internet is regulated? Write three changes that this new law may bring in and explain why it is difficult to regulate the internet.



Comments

Post a Comment

Popular posts from this blog

Coursework: Preliminary Exercise 2025 - Print

  1) Write a 100 word statement of intent explaining what you are going to make for your preliminary exercise. I plan to make a two-paged spread for a magazine focusing on discipline about school and working out. Statement of intent: 100 words explaining what you plan to make. Example statement of intent [199 words]:  I plan to produce a two-page spread for a magazine focusing on a celebrity's recent fashion choices and lifestyle. The article will analyse a well-known figure's style evolution, from their early red-carpet appearances to their current, more refined looks. The first page will feature a large, high-quality photograph of the celebrity in a recent, iconic outfit. The accompanying text will provide a brief introduction and an overview of the celebrity's fashion journey. I'll use a clean, modern font for the headlines and body text to give the spread a sophisticated feel. The second page will break down specific elements of the celebrity's current style. I...
Read more

Galaxy 'Chauffeur' advert: blog tasks

  1) What   key conventions   of TV advertising can you find in the Galaxy advert? Logo: Galaxy chocolate bar Sound: Soundtrack from a 1950s movie  Camera: close-up of the galaxy bar Narrative (storyline): link to romance 'Call to action': galaxy chocolate helps you solve problems? Promotes happiness and enjoyment. Mise-en-scene: setting 9famous Almaficoast in Italy) reinforces luxury, actor - a wire Hepburn famous Holywood actress in 1950s 2) What is the key message the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question. The slogan is "Why have cotton when you can have silk?". The key message in this advert is that they have the best chocolate. 3) Who is Audrey Hepburn and w hy did Galaxy select Audrey Hepburn for this advert?  Audrey Hepburn was a famous actress known for her elegance and iconic roles. Galaxy chose her for their ad because her timeless beauty and sophistication fit the brand...
Read more

Coursework: Summer Project 2025

Image
  1) Research: Music videos Watch the following music videos and analyse an aspect of media language for each one: Music video 1:  Marshmello x YUNGBLUD x blackbear - Tongue Tied How is narrative used in this music video to engage the audience? "Tongue Tied” by Marshmello, YUNGBLUD, and blackbear uses a wild party storyline to match the song’s intense vibe. The video shows chaotic scenes full of rebellion and emotion, echoing themes of freedom and frustration. Fast cuts, bold visuals, and dramatic moments keep viewers hooked, while the characters reflect real feelings many can relate to. It’s a visual rollercoaster that brings the song’s energy to life. Music video 2: Years & Years - I Wish I Knew How is camerawork and mise-en-scene used in this video? Use CLAMPS to remember the different aspects of mise-en-scene?   The use of costumes tells us, as the audience, how to identify the different people in this music video. The video includes...
Read more