Galaxy 'Chauffeur' advert: blog tasks
1) What key conventions of TV advertising can you find in the Galaxy advert? Logo: Galaxy chocolate bar Sound: Soundtrack from a 1950s movie Camera: close-up of the galaxy bar Narrative (storyline): link to romance 'Call to action': galaxy chocolate helps you solve problems? Promotes happiness and enjoyment. Mise-en-scene: setting 9famous Almaficoast in Italy) reinforces luxury, actor - a wire Hepburn famous Holywood actress in 1950s 2) What is the key message the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question. The slogan is "Why have cotton when you can have silk?". The key message in this advert is that they have the best chocolate. 3) Who is Audrey Hepburn and w hy did Galaxy select Audrey Hepburn for this advert? Audrey Hepburn was a famous actress known for her elegance and iconic roles. Galaxy chose her for their ad because her timeless beauty and sophistication fit the brand...