Reception theory: blog task
1) What is the preferred reading of a media text? The message or ideology/belief of producers want the audiences to believe. 2) What is the oppositional reading of a media text? This is when the consumer takes away an opposite message or belief different to what the producers intended. Re-watch the trailer for the film Harry Brown: 3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film? That teenagers are criminals, relentless and violent. 4) Why might young people reject this reading and construct an oppositional reading of the trailer? Because they might say that its not the teenagers fault and they are victims Look at this McDonald's advert: 5) Write a 150+ word analysis of the McDonald's advert using preferred, negotiated and oppositional readings. Preferred reading: The preferred reading represents the dominant, intended interpretation of the ad. In the case of a McDonald’s commercial, this might emphasize the enjoyment...