Audience: Effects Theory
1) Write a definition of a passive audience: An audience which accepts the messages encoded in a media text without challenge. 2) Write a definition of an active audience: When an audience is engaging, interpreting, and responding to media messages and are able to question the message. 3) Write a definition of the hypodermic needle theory: Media injects its messages straight into passive audience. 4) Write down a media product (e.g. TV show, newspaper or videogame) for each category of Blumler and Katz's Uses and Gratifications theory and WHY it fits that particular audience use/gratification. The first one is done for you: INFORMATION/SURVEILLANCE: Media text - The Times newspaper > Why: It tells audiences important information about politics, the world and more. PERSONAL IDENTITY: Media Product : The Ellen DeGeneres Show > Why: A...