Gender representation in advertising: blog tasks

 


1) Find three adverts featuring women that are from the 1950s or 1960s. Save the images to your Media folder as jpegs and then import them into your blog post. Hint: You may wish to look at car, perfume or cleaning products but can use any product you wish.



 

2) Find three adverts featuring women that are from post-2000. Save the images to your Media folder as jpegs and then import them into your blog post.







3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples. 

Women are presented as like they're only jobs are being housewives, for example they only cook, clean, and take care of the they're children.

4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples.

Post-2000s ads often feature these stereotypes of women:

  1. Beauty-Obsessed: Women focused on appearance (e.g., Dove ads).
  2. Domestic Role: Women as primary caregivers (e.g., Swiffer ads).
  3. Sexual Objects: Women as passive, sexualized figures (e.g., Carl's Jr. ads).
  4. Helpless: Women needing protection or guidance (e.g., insurance ads).
  5. Supermom: Women balancing work, family, and home perfectly (e.g., Subaru ads).
  6. Naive: Women depicted as innocent or inexperienced (e.g., alcohol ads).
  7. Emotional: Women portrayed as overly emotional or irrational (e.g., car commercials).
  8. Fashion-Obsessed: Women as solely concerned with style (e.g., Chanel ads).
  9. Clueless: Women struggling with technology (e.g., tech ads).
  10. Vulnerable Adventurer: Women seeking adventure but needing male help (e.g., travel ads).

These stereotypes still shape how women are depicted in many ads.


5) How do your chosen adverts suggest representations of gender have changed over the last 60 years? 

Over the last 60 years I think women adverts have changed a lot by them before being saying how women are only housewives and they should stay at home and take care of the children and now tin the 2000s women are treated more equal to men like now men sometimes stay home and sometimes the women stay home.


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