Media assessment 2 learner response

 1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

14/34 grade 3.

WWW: Can recall denotation and apply this knowledge to analyse an unseen media product . Able to recall methods to market methods.

EBI: Need to ensure you are you are responding to the question e.g. Q3  you do not refer to Hall's Reception Theory your Q6 also does not refer to the bullet point of marketing of distribution 

2) Read the mark scheme for this assessment carefully (you'll need your Greenford Google login to access this). Write down the mark you achieved for each question:

Q1:  1 mark
Q2:  0 mark
Q3: 4 marks
Q4: 1 mark
Q5: 2 marks
Q6: 6 marks

Where you didn't achieve full marks, write WHY you think you missed out on the extra marks. Use the indicative content suggestions in the mark scheme to help with this. If you got any media terminology wrong in the assessment you can make a note of it here.

Media code: 0 marks 

My answer: enigma

answer: non-verbal

Media terminology:

vertical integration: 1 mark

Q5; 2 marks

3) Look specifically at question 3 - did you successfully write about both the preferred and oppositional readings? Did your answers match any in the mark scheme? Copy in one answer from the mark scheme that you could have used.

I successfully wrote about preferred and oppositional reading. Yes I did answer the mark scheme.

Preferred Reading= Women are portrayed in a subversive / non-conventional way as their

strength and independence is highlighted by the image (pose / pride in

facial expression etc.)

Oppositional reading: Women may be insulted by the lack of femininity in the advert or find the

image derogatory. They may think that the woman does not promote

4) Now look at question 4. Write a definition of vertical integration plus the benefits of it listed in the mark scheme to revise this key industry terminology. You may find the blogpost on ownership and control helpful here.

Vertical integration: when a company expands its operations into different stages of production within the same industry, either by acquiring suppliers (backward integration) or distributors (forward integration).

Benefits:

1. Cost Savings: Reduces costs by cutting out intermediaries.
2. Improved Efficiency: Streamlines production and supply chain.
3. Market Power: Increases negotiating leverage.
4. Better Quality Control: Ensures consistent product quality.
5. New Revenue Streams: Access to new sales channels.
6. Supply Chain Security: Reduces risk of disruptions.
7. Barriers to Competition: Makes it harder for new competitors to enter.
8. Brand Loyalty: Enhances customer experience and retention.

5) Finally, look at your 20-mark essay - question 6. Read this exemplar answer to help give you an idea of what a top-level response looks like. Then, write five points from either the exemplar answer or the mark scheme that you could have used in your answer. This will be excellent revision for a future film industry exam question. 

1. The film is extremely political and intended to inform its audience of the damage the

government’s austerity and benefits cuts were having on ordinary working class British people.

2.In contrast, Marvel’s Black Widow arguably disappointed in purely box office terms despite making a

huge amount more money than I, Daniel Blake.

3.The Marvel film was made for $200m and generally received good reviews and word of mouth comments from fans.

4.Unfortunately, the film was hit hardy the global Covid-19 pandemic and therefore made much less at the box office than other Marvel releases.

5.In conclusion, Hollywood blockbusters and low-budget independent films are so different it is

difficult to believe they are part of the same industry.