Introduction to advertising: blog task

 

Part 1: Skittles advert analysis

1) What key conventions of print adverts can you find and what are the connotations or deeper meanings of each convention? For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this.

In print ads, key conventions like headlines, imagery, and logos work together to grab attention, convey emotions, and persuade the audience to take action. The headline captures interest, while the imagery evokes feelings, and the logo builds trust. The call to action encourages immediate steps, and the text explains the product’s benefits. Colours, slogans, and humour help set the tone and make the product memorable. All these elements combine to communicate meaning and appeal to the audience's desires and motivations.

2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed above?

Skittles' USP is its colourful, fruity flavours, and the advert uses bright imagery, humour, and the catchy slogan "Taste the Rainbow" to make it fun and memorable.

Part 2: Advert research

1) An advert with a clear brand identity

2) An advert that uses shock tactics or a controversial idea

Pepsi made the first advert calling out coca cola and then coca cola responded back. 

3) An advert that creates a a strong emotional connection to the audience