Heat case study: blog tasks

                                                                            
Introduction - Heat Media pack

1) Look at the Heat Media Pack. Go to page 2: the Heat mission. Write three things that Heat offers its readers under 'print'.

  • A truly unique, quality experience
  • celeb contacts to give readers the exclusive every time 
  • And Life Hacks gives readers down-time inspo by curating the buzziest experiences in travel, food, fitness, wellbeing and homes.

2) Now go to page 3 of the Media Pack - celebrity focus. What does the page say that Heat offers readers?

The Heat page it says  "We ensure heat readers are always in the know and give them conversation starters they can show off about to their mates down the pub" this sows that they care for their readers and want to offer the best quality magazines for them.

3) Now look at page 4 of the Heat Media Pack. What other content does Heat magazine offer its readers aside from celebrity news?

The content it offers to their readers is "Our weekly All Inclusive feature shows readers how to work any trend and where to shop for fashion to make the most of every body shape. We provide tips and tricks from working one dress across a whole
week to hairstyles to keep you going for seven days without going near the shampoo." they are saying that they will provide tips and tricks for working one dress across a whole week.

4) Look at page 5. What is Heat magazine's audience profile? Write all the key details of their audience here. 

The Heat magazines audience profile is: 
  • Female/Male: 90%/10%
  • Average Age: 37
  • Age Profile: 52% aged 15/34 (14% 15-24, 37% 25-34)
  • Segment: 50% ABC1
Marital Status: 57% Married or living with partner / 43% single

Media language


1) How are the cover lines written to make the audience want to buy the magazine?

They are written as they are Heat magazines exclusives interview with a celebrity (winner of a famous reality TV show. They also make it big and bold so it stands out and it attracts more people. One of the cover lines also uses a name check of a royal family member (Prince Harry).

2) What are the connotations of the Heat colour scheme on this particular front cover?

The colour pink makes the magazine more vibrant and it shows that the main target audience for the magazine is mainly women and it also shows the stereotypes that women/girls like the colour pink. The colour yellow makes it match with the colour pink and it also makes it bold and stand out in the magazine as the big text is in the colour yellow.

3) How are images used to create interest in the magazine? Find three reasons for your answer. (E.g. paparazzi images or aspects of mise-en-scene such props, costume, make-up, body position, facial expression etc.)

Images in Heat Magazine featuring Posh Spice create interest by using paparazzi-style photos, showcasing her fashionable outfits and makeup, and highlighting her confident facial expressions and body language.

4) What differences can you find between the use of design and typography between Tatler and Heat? List at least three differences and explain the effect on audiences.

The difference between Tatler and heat is that Tatler is more formal. This is because Tatler only uses a decent amount of text and only has one image. Another point is that the magazine only requires important information and information about other celebs in a negative way. Whilst on the other hand Heat shows an excessive amount of information about other celebs being portrayed in a negative way.  

Media Representations


1) What type of celebrities appear on the front cover of Heat? List them here. 

Meghan Markel, Prince harry, Liam Payne, Cheryl Beckham, Posh spice, Giovanna, Mariah Carey

2) How are celebrities represented in Heat? (Positively? Negatively? Reinforcing or challenging stereotypes?)

Liam in the magazine is represented as he is suggested as having an affair between Cheryl, this reinforces a stereotype that men cheat. In the main cover line 'Posh' spice girl is a recognisable ex pop star and she is portrayed in a negative way.

3) How are women represented on the cover of Heat? Think about both images and cover lines here.

The women are represented as controversial. A good example for this is Cheryl Beckham as she gets cheated on by Liam Payne and also that the media represents her a controversial.

4) How do Heat and Tatler represent social class? What different social classes can you find in the features and celebrities on the cover? (E.g. middle/upper class / working class)
 
Tatler shows the more classy side where its fancy whereas heat is filled with all the latest scandals and rumours and the hot gossip which is going on and their target population is more of the working class with their cheap affordable magazines whereas Tatler is a more luxiourous magazine brand and its directed for the middle/upper class to read and enjoy.



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