Arctic Monkeys - I Bet You Look Good On The Dancefloor: Blog tasks

 Audience

1) What do we know about the Arctic Monkeys audience? Think demographics, psychographics and how they got into the band.

Arctic Monkeys' music was shared online and their fanbase moved online, creating an online community. The Arctic Monkeys' diverse fanbase, mainly aged 18–34, is global, with a strong presence in the UK, North America, and Australia. Their audience values authenticity and lyrical depth, drawn to their mix of indie, rock, and post-punk sounds. Many discovered them through early internet platforms or live shows, and the band's evolving sound continues to attract new listeners.

2) What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor?

The audience pleasures that are offered by the music video is that it captures raw energy and youthful rebellion in a gritty club setting. Its simple, authentic style, fast cuts, and crowd interactions create an electrifying, nostalgic experience for fans of indie rock.

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to Arctic Monkeys fans. Why did you choose those moments?

Three moments that would appeal to Arctic Monkeys fans include the close-up of Alex Turner’s charismatic performance, the crowd’s energetic reaction, and the raw, lo-fi shots that highlight the band’s authentic, garage rock style. These moments capture the connection with fans and the band’s unpolished, energetic vibe.

4) How did fans take a leading role in making Arctic Monkeys famous back in 2005?

In 2005, Arctic Monkeys rose to fame thanks to fans who spread their early demos on MySpace. This online buzz helped the band build a strong, grassroots following, which attracted the attention of the music industry and led to their breakthrough success, all before they signed a record deal.

5) How are fans positioned to respond to the band? What does Arctic Monkeys want fans to think about their video?

In the I Bet You Look Good on the Dancefloor video, fans are invited to respond with excitement, connecting to the band’s raw, energetic vibe. Arctic Monkeys want fans to see them as genuine and unfiltered, emphasizing the live, spontaneous energy over a polished, commercial look.   

Industries


1) How did the Arctic Monkeys first achieve success and build up their fanbase?

Arctic Monkeys gained early success by using MySpace to share their demos, which quickly caught the attention of fans who spread their music online. This organic, fan-driven promotion helped them build a strong following and generate buzz. The growing online popularity eventually led to record label interest and the release of their debut album, launching them into mainstream fame.

2) Why was P2P file sharing and MySpace an unexpected aspect to Arctic Monkeys' early success?

P2P file sharing and MySpace were unexpected factors in Arctic Monkeys' early success because they allowed the band to gain attention without relying on conventional music industry routes. Instead of relying on radio, TV, or major label backing, the band’s music spread quickly through fans sharing their demos online, creating a grassroots following. This unconventional approach was a surprising and innovative way for a new band to break into the mainstream.

3) How does the rise of Arctic Monkeys differ from how BLACKPINK were formed and became famous?

Arctic Monkeys gained fame through grassroots efforts, with fans sharing their music on MySpace and P2P file sharing, building a following organically. On the other hand, BLACKPINK's rise was shaped by a structured system under YG Entertainment, with years of training and strategic promotion, including high-budget music videos and international marketing. While Arctic Monkeys leveraged the internet’s power for self-promotion, BLACKPINK's success came from the support of a major label and global K-pop infrastructure.

4) Who is Arctic Monkeys record label and how many copies did they sell of their debut album? Why did they choose an independent record label?

Arctic Monkeys' debut album was released by the independent label Domino Recording Company, selling over 1.5 million copies in the UK. They chose Domino to retain creative control and maintain their authentic sound, avoiding the restrictions of a major label.

5) Looking at the wider music industry, has the internet been a positive or negative development for record companies and artists? Why?

The internet has been both good and bad for record companies and artists. On the positive side, it helps artists share their music with a global audience and have more control. However, piracy and low payments from streaming services have hurt album sales and made it harder for artists to earn money, affecting record companies too.