Introduction to Music Video: Blog tasks

 1) What are the key conventions of music video?

Movement: often fast pace either in terms of actors, camera work or editing
Performance: band or artist playing showcasing their talent
Narrative: Including a strong message or story sometimes an emotional meaning attached
Visual effects: animation or range of camera shots and angles
Promotional device: to sell the band or artists music
Editing and sound: footage is usually edited to match the music
Mise-en-scene: CLAMPS

2) What is intertextuality?

Intertextuality: when one media text references other media text.

3) When did music videos first become a major part of the music industry?


The 1980s as big budgets were spent on them and they were shown on television 

4) What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s?

MTV was launched in 1981 which made music videos important as it meant that they were shown on tv

5) How are music videos distributed and watched in the digital age?

Music videos are distributed and watched by YouTube or other video and streaming platforms we now have a place to easily watch music videos but due to streaming services like Spotify we tend to listen to music and not watch music videos

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