Lavlin's Blog

  1) What is a   conglomerate  in the media industries?  Companies that own lots of subsidiaries. 2) What is a  subsidiary ? Small companies. 3) What are the benefits for media companies of  vertical integration ? Companies have more of a chance to make money at every stage of production. 4) What are the benefits for media companies of  horizontal integration ? It allows for companies to widen their audiences and find other ways to make money. 5) Give  three  examples of media companies or brands that have used  synergy  to maximise their profits. There are examples in the notes above to help you. Disney: makes movies but then also has related stage shows, theme parks, merchandise, soundtracks and events all linked to the same brand or characters. Apple: uses synergy between its hardware, software, and services to drive revenue. For instance, the launch of a new iPhone is often tied to promotions for services like Apple Music, Apple...

1)  List any tasks you have that are missing or incomplete. No task is missing or incomplete. 2)  Reflect on your tracker/feedback and write what you need to do this week to get your tracker all green or improve your work in GCSE Media. I need to start and finish the 'Industry: Ownership and Control' blog task. 3)  Finally, come up with a list of  three  things you are going to do this half-term to help you make progress in Media.  1)Revise more 2)Do the extension tasks 3)Read over my notes to spot any mistakes                           

  1) Write a definition of a  passive  audience:  An audience which accepts the messages encoded in a media text without challenge. 2)  Write a definition of an  active  audience:  When an audience is engaging, interpreting, and responding to media messages  and are able to question the message. 3) Write a definition of the  hypodermic needle  theory:  Media injects its messages straight into passive audience.  4) Write down a  media product  (e.g. TV show, newspaper or videogame)   for each category of Blumler and Katz's Uses and Gratifications theory and  WHY  it fits that particular audience use/gratification. The first one is done for you:  INFORMATION/SURVEILLANCE:  Media text - The Times newspaper  > Why: It tells audiences important information about politics, the world and more. PERSONAL IDENTITY:  Media Product :  The Ellen DeGeneres Show  > Why:  A...

  1) What is the preferred reading of a media text? The message or ideology/belief of producers want the audiences to believe. 2) What is the oppositional reading of a media text? This is when the consumer takes away an opposite message or belief different to what the producers intended. Re-watch the trailer for the film Harry Brown: 3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film? That teenagers are criminals, relentless and violent. 4) Why might young people reject this reading and construct an oppositional reading of the trailer? Because they might say that its not the teenagers fault and they are victims Look at this McDonald's advert: 5) Write a 150+ word analysis of the McDonald's advert using preferred, negotiated and oppositional readings. Preferred reading: The preferred reading represents the dominant, intended interpretation of the ad. In the case of a McDonald’s commercial, this might emphasize the enjoyment...

1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). WWW: Some understanding of denotation and connotation in relation to the unseen advert and water aid advert-relevant evidence provided . EBI: More focus on the effect thath camera shots/mise-en-scene have on the intended target audince. More depth needed for Q3 (12marks) more examples-see indicative content. !4/30 marks for test Grade 4  2) Read  the mark scheme for this assessment  carefully. Write down the mark you achieved for each question:  Q1: 0 marks Q2: 1 marks Q3: 4 marks Q4: 2 marks                                                                                                    ...

  1) What information do media companies use to create a demographic profile of their audience? Class, age, gender, income, race/ethnicity. 2) Why are media companies and advertisers increasingly using audience profiling and not just demographics? It targets a specific group of people which makes it easier for them. 3) What are the seven different Pychographic groups?  Mainstreamer, aspirer, explorer, reformer, succeeder, resigned, struggler. 4) Write a brief summary of what each Psychographic group is seeking or motivated by. The mainstreamers will less likely take risks, the are 40% of the population, they enjoy and trust brands that are value for money and they seek security. The aspirers want status brands, they are happy to invest into luxury goods, they consider themselves stylish and they seek status. The explorers like to discover new things ad they are attracted to new brands or products and they seek discovery. The reformers seek self-improvement, they aren't influen...

1)  First blog task - 10 questions 2)  Denotation and Connotation 3)  Introduction to Photoshop: fruit bowls 4)  Mise-en-scene: Stranger Things 5)  Camerawork: shots and angles 6)  Camera movement and editing 7)  Blog feedback and learner response