Black Widow: blog tasks
1) List the companies involved in the creation of Black Widow. You may wish to use Black Widow's IMDB entry to help with this - see the company credits page - but the answers can also be found in the notes above.
2) What is conglomerate ownership and how does it link to Black Widow?
Conglomerate ownership refers to a large corporation owning a diverse range of businesses across various industries. In the case of Black Widow, the film is linked to conglomerate ownership through The Walt Disney Company, which owns Marvel Studios, the producer of the film. Disney, as a conglomerate, also owns various distribution channels like Walt Disney Studios Motion Pictures and Disney+, allowing the company to leverage its vast resources to promote, distribute, and merchandise Black Widow across different sectors, ensuring its broad success.
3) Analyse the film trailer for Black Widow. What aspects of the trailer tell you this is a big-budget blockbuster movie?
The Black Widow trailer features high-quality visual effects, intense action sequences, fast-paced editing, and large-scale stunts, all typical of a big-budget blockbuster. The trailer also showcases a star-studded cast and a strong, dramatic score, emphasising its high production value.
4) How was Black Widow promoted to an audience? List at least three different methods used by the film's marketing campaign and why they were effective in promoting the film.
5) What was the production budget for Black Widow and how much did it make at the box office?
4) How was Black Widow promoted to an audience? List at least three different methods used by the film's marketing campaign and why they were effective in promoting the film.
The promotion of *Black Widow* used several effective marketing methods. First, there were trailers released on social media platforms, which built excitement and anticipation. Second, they launched character posters and teasers featuring Natasha Roman off, highlighting her backstory and connections to the larger MCU. Third, the film leveraged interviews and press tours with key actors like Scarlett Johansson, generating media buzz. These strategies worked by reaching a wide audience, creating anticipation, and tapping into the existing fan base of the Marvel Cinematic Universe.
5) What was the production budget for Black Widow and how much did it make at the box office?
The production budget for *Black Widow* was around $200 million, and it grossed approximately $380 million at the box office.
6) Would you consider Black Widow a successful Hollywood blockbuster? Why?
Yes, Black Widow was a successful Hollywood blockbuster because it grossed over $380 million worldwide and received positive audience feedback.
7) Who regulates the film industry in the UK?
8) What age rating was Black Widow given? Why?
The film industry in the UK is regulated by the British Board of Film Classification (BBFC) and the Film Dispute Resolution Panel.
8) What age rating was Black Widow given? Why?
12A, because they can get more sale on merchandise for example toys,clothes and plushies.
9) Read this feature on Marvel using a fan's tweet to help market the film. Why is audience interaction such an important aspect of modern film marketing?
Audience interaction is crucial in modern film marketing because it creates a sense of community and engagement around the movie. Using fan tweets or reactions helps build buzz, making audiences feel personally connected to the film. It also generates organic excitement, with fans sharing their thoughts and experiences, which can encourage others to watch. This two-way interaction boosts visibility, fosters loyalty, and often turns viewers into active promoters of the film.
10) What other interesting details can you pick out of the article about Black Widow marketing? For example, you may want to make a note of some statistics, ratings or how they used TikTok influencers to help promote the film.
.The marketing for Black Widow included a targeted TikTok campaign with influencers to engage younger audiences, while also leveraging the film's strong 91% audience score on Rotten Tomatoes to build anticipation.
Grade 8/9 extension tasks
Read this Media Magazine article on the disruptive marketing campaign used to publicise I, Daniel Blake. Media Magazine is an excellent publication aimed at A Level Media students and it's a great resource for GCSE students aiming for the top grades.
Read this Hollywood Reporter interview with executive Alex Hamilton on film marketing - including the I, Daniel Blake grassroots marketing campaign. Why was it successful?
I, Daniel Blake is an A Level Media text for another exam board. Watch Media teacher Mrs Fisher's YouTube lesson on I, Daniel Blake and make notes on the key points she makes.
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