Advertising assessment learner response: blog tasks

 1) Type up your WWW/EBI feedback in full (you don't need to write the mark and grade if you want to keep this confidential). 

WWW: Good knowledge of all the CSps in tis assessment around magazines with some specific media terminology e.g. slogan for Q2
EBI: Too descriptive about the rather than analytical or evaluative - perhaps re-read the questions to ensure you focus on what is required for.

2) Read the mark scheme for this assessment carefully. Write down the mark you achieved for each question: 

Q1: 1/2 marks
Q2:  4/12 marks
Q3:  2/6 marks
Q4: 3/12 marks

3) Look specifically at question 2 - the OMO 12-mark question. Pick out three points from the mark scheme that you didn't include in your answer. 

•Subverts stereotypes in key scenes: Kanya King, CEO of MOBO, presented as powerful black
woman in open-plan office behind a MacBook with mise-en-scene emphasising her power
and authority (e.g. costume, pose, expression, setting).
• Black female scientists shown towards end of advert subverts typical stereotypes of
race/ethnicity in the media.
• Chuka Umunna in suit with Houses of Parliament behind him subverts stereotypes of black
men in the media. Again, camera shot and mise-en-scene creates a powerful representation
that is notably different to what we usually see in the media.

4) Now look at question 3 - on the NHS Represent advert. Use the mark scheme to identify one way the advert subverts stereotypes of race/ethnicity and one way it might reinforce stereotypes of race/ethnicity. Try and write points you didn't include in your original answer if you can.

One way it subverts stereotypes is by Member of Parliament (Chucker Umunal) subverts as he is involved in politics..
One way it might reinforce stereotypes from race/ethnicity from sporting backgrounds. 

5) Finally, look at question 4. Use the mark scheme to identify three points you could have made regarding the key messages in the Galaxy advert with regards to genre, narrative and intertextuality.

 Genre: Romantic, love interest? Between AH + chauffeur-setting is crucial-stereotypical Italian place (Amatri Coast) Southern Italy reinforces key messages if luxury.
Narrative: Propp- Atl print less-Chauffer 'hero' fruit cart 'villain' Bus driver 'helper'.
Intertextuality: references Atl's famous film 'Roman Holiday' with deck similar to the chauffer famous songs 'Moon River' played all Nostalgia for her loyal fans.

Comments

Post a Comment

Popular posts from this blog

Camerawork: Blog Task Doctor Who

Image
Camera shots: notes Learning to accurately identify different camera shots and the effect they have on an audience is a critical skill in Media Studies.  Camera shots recap: Wide shot / establishing shot (WS/ES) Long shot (LS) Medium shot (MS) Medium close up (MCU) Over-the-shoulder shot (OTS) Close up (CU) Big close up / Extreme close up (BCU/XCU) Camera angle: High angle: makes subject look small and weak. Low angle: makes subject look big and powerful. Unusual perspective: can be used to surprise the audience or show danger (e.g. looking down off a cliff). 1) Pick three camera shots from the Doctor Who scene and explain what type of shot it is and what meanings or effect they have on the audience. !) Close up (CU), a close up shot is when it is closed up om a characters face. 2) Two shot, a two shot is when 2 characters are in one scene and you can see them both together. 3)Medium Close Up (MCU), a medium close up is when the camera gets close in on one chara...
Read more

Mise-en-scène

  Mise-en-scène is a French term meaning ‘Putting on Stage’.  It refers to the Media language used by the producer in their media product to communicate with their audience so…everything we see on screen. We can remember what this includes using the acronym CLAMPS: Costume Lighting Actor placement and movement Make-up Props Setting 'Mise-en-scene: Stranger Things analysis'.  1) Choose THREE aspects of mise-en-scene (e.g. costume, lighting and setting) and write a short paragraph for each about the denotation and connotation and what is communicated to the audience. Lighting: At the start of the scene there was flickering with the scientist, when the kids were riding there bicycles  back home the lighting was dark and it was set at nigh time after they were done playing the board game at they're friends house. And there was more flickering lights at the end in the shed when the kid ran in there after seeing a monster.  ...
Read more

Galaxy 'Chauffeur' advert: blog tasks

  1) What   key conventions   of TV advertising can you find in the Galaxy advert? Logo: Galaxy chocolate bar Sound: Soundtrack from a 1950s movie  Camera: close-up of the galaxy bar Narrative (storyline): link to romance 'Call to action': galaxy chocolate helps you solve problems? Promotes happiness and enjoyment. Mise-en-scene: setting 9famous Almaficoast in Italy) reinforces luxury, actor - a wire Hepburn famous Holywood actress in 1950s 2) What is the key message the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question. The slogan is "Why have cotton when you can have silk?". The key message in this advert is that they have the best chocolate. 3) Who is Audrey Hepburn and w hy did Galaxy select Audrey Hepburn for this advert?  Audrey Hepburn was a famous actress known for her elegance and iconic roles. Galaxy chose her for their ad because her timeless beauty and sophistication fit the brand...
Read more