BLACKPINK - How You Like That: Blog tasks

 Audience


1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience?

BLACKPINK's fans are know as 'Blinks' and the demographics and psychographics  for the BLACKPINK's audience would be towards there audiences are that in demographics they have 5.74 Million followers on Instagram,  Engagement rate of 8.85%, and largely known in countries such as Indonesia and Philippines. 

2) What audience pleasures are offered by the music video for How You Like That?

The audience pleasures that are offered by the music video are diversion with the music videos conventions such as mise-en-scene and clothing, along with the fast-pace and performance which retain the viewers attention. Personal Identity relates to how viewers personally identify with the band's music, fashion etc and how they may take aspects like clothing and dress themselves that was as they associate the band with that fashion. There vlogs and other videos apart from there songs allows western audiences to experience and learn about Korean culture and establishes a connection worldwide.

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments? 

BLACKPINK fans love intense dance breaks, solo moments where each member stands out, and striking fashion looks. These scenes showcase the group’s incredible talent and chemistry, while also letting fans connect with each member’s unique style. The bold fashion and powerful visuals add to their fierce, glamorous image, making these moments unforgettable.

4) How was the How You Like That music video marketed and promoted to the audience?

The music video was promoted by a reality tv show (24/365) with BLACKPINK on YouTube, and with  a series of teasers on the bands social media account and also with a dance performance video choreography.

5) Why is K-pop a global phenomenon and what has helped it to become so popular?

The global phenomenon (COVID-19) helped BLLACKPINK's song become so popular by everyone being on lockdown and staying at home everyday for a whole year. This lead to BLACKPINK's song gaining more views and fans around the world,.

Industry

1) How were BLACKPINK formed and what records have they broken?

Records that BLACKPINK have broken are:

  • Most-viewed K-pop group MV: "DDU-DU DDU-DU", 1.5+ billion views.

  • First K-pop girl group at Coachella: 2019.

  • Fastest K-pop group to 1 billion views: "DDU-DU DDU-DU".

  • Most-subscribed music group on YouTube.

  • Top chart success: "Sour Candy" hits Billboard Top 100.

  • First K-pop girl group in Saudi Arabia: 2019.

Social media dominance: 50+ million Instagram followers.

Records that BLACKPINK have formed are:

  • Most-viewed K-pop group MV: "DDU-DU DDU-DU", 1.5+ billion views.

  • First K-pop girl group at Coachella: 2019.

  • Fastest K-pop group to 1 billion views: "DDU-DU DDU-DU".

  • Most-subscribed music group on YouTube.

  • Top chart success: "Sour Candy" hits Billboard Top 100.

  • First K-pop girl group in Saudi Arabia: 2019.

Social media dominance: 50+ million Instagram followers.

2) What other successful artists have YG Entertainment created? You may need to Google this.

BIGBANG, 2NE1, PSY, WINNER, IKON, TREASURE and AKMU.

3) How has technology and the internet (known as technological convergence) changed the way audiences consume music videos?

Music videos are now published on YouTube rather than on TV. This is because publishing music videos on YouTube is easier and accessible to share rather than on tv. This is so that the audiences can comment and promote the music videos rather than waiting for the music video to show on tv which gives the advantage of using the internet.

4) How do BLACKPINK and K-pop show that the media and music industries are now global?

Through the use of social media and platforms. This is because they publish there music in different platforms such as YouTube, Apple music, Instagram, Twitter, Spotify and more. This is because they are using there advantage to use different rages of apps and platforms in order to promote there music as a unique marketing strategy which can gain a reinforced audience.

5) How are UK-based music videos regulated and what types of content require warnings? 

By the use of promoting violence, drug use, sexual behaviour etc. This is because the topics like these are normalised in the UK industry which makes these type of music videos not streamed upon most platforms. Therefore UK based music couldn't be marketed as they are in the influence of promoting behaviour which is considered and reinforced as quite unappealing and uneducated.




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