Lavlin's Blog

  Part 1: Skittles advert analysis 1) What key conventions of print adverts can you find and what are the connotations or deeper meanings of each convention?  For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this. In print ads, key conventions like headlines, imagery, and logos work together to grab attention, convey emotions, and persuade the audience to take action. The headline captures interest, while the imagery evokes feelings, and the logo builds trust. The call to action encourages immediate steps, and the text explains the product’s benefits. Colours, slogans, and humour help set the tone and make the product memorable. All these elements combine to communicate meaning and appeal to the audience's desires and motivations. 2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed above? Ski...

1) Film Industry: Marketing - Marvel Cinematic Universe 2) Film Industry: Black Widow 3) Film Industry: I, Daniel Blake

  1) What is independent cinema and how is it different to Hollywood blockbusters? Hollywood Blockbuster:  Well know actors Big budgets for CGI and graphics  Multiple locations/settings and characters Complex narrative-difficult to follow, multi-layered Typically, there are prequels and sequels(franchises) Is a summer movie Indie (independent) film: Less recognisable actors Less CGI, more focused on acting ad plot to drive narrative 500K dollars for monsters Limited international locations Simplified plot with only 1-2  Linear film format (beginning, middle and end) 2) What is I, Daniel Blake about? I, Daniel Blake is about a 59 year old who suffers from a heart attack and seeking for a job and seek support from the UK government .He also meets Katie a single mother of 2 who is facing house issues herself. 3) Who directed I, Daniel Blake and why is this important? Ken Loach directed I, Daniel Blake and this is important because the film critiques the unfairness ...

  1) List the companies involved in the creation of Black Widow. You may wish to use  Black Widow's IMDB entry  to help with this -  see the company credits page  - but the answers can also be found in the notes above. Marvel Studios Walt Disney Studios Motion Pictures Marvel Entertainment The Third Floor Industrial Light & Magic (ILM) Framestore Skywalker Sound 2) What is conglomerate ownership and how does it link to Black Widow? Conglomerate ownership refers to a large corporation owning a diverse range of businesses across various industries. In the case of Black Widow , the film is linked to conglomerate ownership through The Walt Disney Company, which owns Marvel Studios, the producer of the film. Disney, as a conglomerate, also owns various distribution channels like Walt Disney Studios Motion Pictures and Disney+, allowing the company to leverage its vast resources to promote, distribute, and merchandise Black Widow across different sectors, ensurin...

  1) How many films were there in the Marvel Cinematic Universe (MCU) at the time of this article? 22 films 2) How much money have the MCU films made in total according to this article? $18.2bn (£13.7bn) to date. 3) Why did Marvel create the Avengers films? To introduce the avengers into the marvel cinematic universe. 4) Who owns the rights to Spiderman and why is the character now appearing in Marvel films? Spider-Man was sold to Sony. The studio made a Spider-Man trilogy starring Tobey Maguire, and soon afterwards rebooted the franchise less successfully with Andrew Garfield as the webslinger.  However, Sony and Marvel have now agreed a partnership that allows Tom Holland's Spider-Man to appear in MCU films, while Sony retains the rights to the character. 5) Which company owns the rights to the Fantastic Four and the X-Men? The Fantastic Four series and the X-Men were sold to 20th Century Fox 6) Look at the very end of the article. What has Disney announced regarding TV show...

  1) What is a   conglomerate  in the media industries?  Companies that own lots of subsidiaries. 2) What is a  subsidiary ? Small companies. 3) What are the benefits for media companies of  vertical integration ? Companies have more of a chance to make money at every stage of production. 4) What are the benefits for media companies of  horizontal integration ? It allows for companies to widen their audiences and find other ways to make money. 5) Give  three  examples of media companies or brands that have used  synergy  to maximise their profits. There are examples in the notes above to help you. Disney: makes movies but then also has related stage shows, theme parks, merchandise, soundtracks and events all linked to the same brand or characters. Apple: uses synergy between its hardware, software, and services to drive revenue. For instance, the launch of a new iPhone is often tied to promotions for services like Apple Music, Apple...

1)  List any tasks you have that are missing or incomplete. No task is missing or incomplete. 2)  Reflect on your tracker/feedback and write what you need to do this week to get your tracker all green or improve your work in GCSE Media. I need to start and finish the 'Industry: Ownership and Control' blog task. 3)  Finally, come up with a list of  three  things you are going to do this half-term to help you make progress in Media.  1)Revise more 2)Do the extension tasks 3)Read over my notes to spot any mistakes