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1) Advertising and Marketing: Key conventions 2) Gender stereotypes in advertising  3) Advertising CSP 1: OMO print advert  4) Advertising CSP 2: Audrey Hepburn Galaxy advert 5) Media assessment 2 learner response 6) Advertising CSP 3: Represent NHS Blood campaign 

  1) What is an advertising campaign? Adverts produced in a series campaign Share a singular theme, message o idea Raise awareness of an issue or the brand itself, the best campaign will have an emotional impact on audience Appears across multiple media platforms-print, broadcast and online 2) What is the objective of the NHS Represent campaign?  The objective of the NSH Represent campaign is to get more young people with Black and Asian heritage to become blood donors since there was only 3% of them in 2016. 3) What does this advert want people to do once they've seen it (the 'call to action')?  The advert wants people to donate blood or become  blood donor. 4) Why is the advert called 'Represent'?   The advert is called 'Represent' because it is to represent the net generation of donors in a new and creative way. 5) Why have the producers chosen celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and wh...

  1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). 14/34 grade 3. WWW: Can recall denotation and apply this knowledge to analyse an unseen media product . Able to recall methods to market methods. EBI: Need to ensure you are you are responding to the question e.g. Q3  you do not refer to Hall's Reception Theory your Q6 also does not refer to the bullet point of marketing  of distribution  2) Read  the mark scheme for this assessment  carefully (you'll need your Greenford Google login to access this). Write down the mark you achieved for each question: Q1:  1 mark Q2:  0 mark Q3: 4 marks Q4: 1 mark Q5: 2 marks Q6: 6 marks Where you didn't achieve full marks, write WHY you think you missed out on the extra marks. Use the indicative content suggestions in the mark scheme to help with this. If you  got any media terminology wrong in the assessment ...

  1) What   key conventions   of TV advertising can you find in the Galaxy advert? Logo: Galaxy chocolate bar Sound: Soundtrack from a 1950s movie  Camera: close-up of the galaxy bar Narrative (storyline): link to romance 'Call to action': galaxy chocolate helps you solve problems? Promotes happiness and enjoyment. Mise-en-scene: setting 9famous Almaficoast in Italy) reinforces luxury, actor - a wire Hepburn famous Holywood actress in 1950s 2) What is the key message the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question. The slogan is "Why have cotton when you can have silk?". The key message in this advert is that they have the best chocolate. 3) Who is Audrey Hepburn and w hy did Galaxy select Audrey Hepburn for this advert?  Audrey Hepburn was a famous actress known for her elegance and iconic roles. Galaxy chose her for their ad because her timeless beauty and sophistication fit the brand...

1) What year was the advert produced? 1955 2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam. In the 1950s, ads showed women as happy housewives, focused on cleaning, cooking, and taking care of their families. They were mainly shown as shoppers and didn’t appear in many career roles. 3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product? The heading "OMO makes whites bright" shows that the product makes clothes whiter. The bold, clear text makes the message easy to understand and memorable. 4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society? On the advert the woman is wearing makeup, causal clothes, there is natural light (sun light). 5) Why is a picture of the product a...

  1) Find three adverts featuring women that are from the 1950s or 1960s.  Save the images to your Media folder as jpegs and then import them into your blog post. Hint: You may wish to look at car, perfume or cleaning products but can use any product you wish.   2) Find three adverts featuring women that are from post-2000.  Save the images to your Media folder as jpegs and then import them into your blog post. 3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples.  Women are presented as like they're only jobs are being housewives, for example they only cook, clean, and take care of the they're children. 4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples. Post-2000s ads often feature these stereotypes of women: Beauty-Obsessed: Women focused on appearance (e.g., Dove ads). Domestic Role: Women as primary caregivers (e.g., Swiffer ads). Sexual Ob...