Lavlin's Blog

1) What year was the advert produced? 1955 2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam. In the 1950s, ads showed women as happy housewives, focused on cleaning, cooking, and taking care of their families. They were mainly shown as shoppers and didn’t appear in many career roles. 3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product? The heading "OMO makes whites bright" shows that the product makes clothes whiter. The bold, clear text makes the message easy to understand and memorable. 4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society? On the advert the woman is wearing makeup, causal clothes, there is natural light (sun light). 5) Why is a picture of the product a...

  1) Find three adverts featuring women that are from the 1950s or 1960s.  Save the images to your Media folder as jpegs and then import them into your blog post. Hint: You may wish to look at car, perfume or cleaning products but can use any product you wish.   2) Find three adverts featuring women that are from post-2000.  Save the images to your Media folder as jpegs and then import them into your blog post. 3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples.  Women are presented as like they're only jobs are being housewives, for example they only cook, clean, and take care of the they're children. 4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples. Post-2000s ads often feature these stereotypes of women: Beauty-Obsessed: Women focused on appearance (e.g., Dove ads). Domestic Role: Women as primary caregivers (e.g., Swiffer ads). Sexual Ob...

  Part 1: Skittles advert analysis 1) What key conventions of print adverts can you find and what are the connotations or deeper meanings of each convention?  For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this. In print ads, key conventions like headlines, imagery, and logos work together to grab attention, convey emotions, and persuade the audience to take action. The headline captures interest, while the imagery evokes feelings, and the logo builds trust. The call to action encourages immediate steps, and the text explains the product’s benefits. Colours, slogans, and humour help set the tone and make the product memorable. All these elements combine to communicate meaning and appeal to the audience's desires and motivations. 2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed above? Ski...

1) Film Industry: Marketing - Marvel Cinematic Universe 2) Film Industry: Black Widow 3) Film Industry: I, Daniel Blake

  1) What is independent cinema and how is it different to Hollywood blockbusters? Hollywood Blockbuster:  Well know actors Big budgets for CGI and graphics  Multiple locations/settings and characters Complex narrative-difficult to follow, multi-layered Typically, there are prequels and sequels(franchises) Is a summer movie Indie (independent) film: Less recognisable actors Less CGI, more focused on acting ad plot to drive narrative 500K dollars for monsters Limited international locations Simplified plot with only 1-2  Linear film format (beginning, middle and end) 2) What is I, Daniel Blake about? I, Daniel Blake is about a 59 year old who suffers from a heart attack and seeking for a job and seek support from the UK government .He also meets Katie a single mother of 2 who is facing house issues herself. 3) Who directed I, Daniel Blake and why is this important? Ken Loach directed I, Daniel Blake and this is important because the film critiques the unfairness ...

  1) List the companies involved in the creation of Black Widow. You may wish to use  Black Widow's IMDB entry  to help with this -  see the company credits page  - but the answers can also be found in the notes above. Marvel Studios Walt Disney Studios Motion Pictures Marvel Entertainment The Third Floor Industrial Light & Magic (ILM) Framestore Skywalker Sound 2) What is conglomerate ownership and how does it link to Black Widow? Conglomerate ownership refers to a large corporation owning a diverse range of businesses across various industries. In the case of Black Widow , the film is linked to conglomerate ownership through The Walt Disney Company, which owns Marvel Studios, the producer of the film. Disney, as a conglomerate, also owns various distribution channels like Walt Disney Studios Motion Pictures and Disney+, allowing the company to leverage its vast resources to promote, distribute, and merchandise Black Widow across different sectors, ensurin...

  1) How many films were there in the Marvel Cinematic Universe (MCU) at the time of this article? 22 films 2) How much money have the MCU films made in total according to this article? $18.2bn (£13.7bn) to date. 3) Why did Marvel create the Avengers films? To introduce the avengers into the marvel cinematic universe. 4) Who owns the rights to Spiderman and why is the character now appearing in Marvel films? Spider-Man was sold to Sony. The studio made a Spider-Man trilogy starring Tobey Maguire, and soon afterwards rebooted the franchise less successfully with Andrew Garfield as the webslinger.  However, Sony and Marvel have now agreed a partnership that allows Tom Holland's Spider-Man to appear in MCU films, while Sony retains the rights to the character. 5) Which company owns the rights to the Fantastic Four and the X-Men? The Fantastic Four series and the X-Men were sold to 20th Century Fox 6) Look at the very end of the article. What has Disney announced regarding TV show...