Lavlin's Blog

  1) What are the key conventions of music video? Movement:  often fast pace either in terms of actors, camera work or editing Performance : band or artist playing showcasing their talent Narrative:  Including a strong message or story sometimes an emotional meaning attached Visual effects:  animation or range of camera shots and angles Promotional device : to sell the band or artists music Editing and sound:  footage is usually edited to match the music Mise-en-scene:  CLAMPS 2) What is intertextuality? Intertextuality: when one media text references other media text. 3) When did music videos first become a major part of the music industry? The 1980s as big budgets were spent on them and they were shown on television  4) What launched in 1981 and why  were music videos an important part of the music industry in the 1980s and 1990s? MTV was launched in 1981 which made music videos important as it meant that they were shown on tv 5) How are music v...

                                                                             Introduction - Heat Media pack 1) Look at the  Heat Media Pack . Go to page 2: the Heat mission. Write three things that Heat offers its readers under 'print'. A truly unique, quality experience celeb contacts to give readers the exclusive  every time  And Life Hacks gives readers down-time inspo by curating the buzziest experiences in travel, food, fitness, wellbeing and homes. 2) Now go to page 3 of the Media Pack - celebrity focus. What does the page say that Heat offers readers? The Heat page it says   "We ensure heat readers are  always in the know and give them conversation  starters they can show off about to their mates down  the pub" this sows tha...

Introduction - Tatler Media pack 1) Look at the  Tatler Media Pack . Go to page 2: how does the editor introduce the magazine? The editor introduces the magazine with a serif font of the brand tatler. The use of introducing the magazine with a large text of the brand makes it eye catching as its placed in the centre where the eye usually catches in the centre of the magazine. The use of title publication demonstrates a traditional established magazine. 2) Now go to page 4 of the Media Pack. Focus on the print magazine (NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader? The demographics towards this part of the magazine shows us that tatler is a successful brand and that there main target audience are female which shows that the use of women in the magazine covers sho...

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1) Advertising and Marketing: Key conventions 2) Gender stereotypes in advertising  3) Advertising CSP 1: OMO print advert  4) Advertising CSP 2: Audrey Hepburn Galaxy advert 5) Media assessment 2 learner response 6) Advertising CSP 3: Represent NHS Blood campaign 

  1) What is an advertising campaign? Adverts produced in a series campaign Share a singular theme, message o idea Raise awareness of an issue or the brand itself, the best campaign will have an emotional impact on audience Appears across multiple media platforms-print, broadcast and online 2) What is the objective of the NHS Represent campaign?  The objective of the NSH Represent campaign is to get more young people with Black and Asian heritage to become blood donors since there was only 3% of them in 2016. 3) What does this advert want people to do once they've seen it (the 'call to action')?  The advert wants people to donate blood or become  blood donor. 4) Why is the advert called 'Represent'?   The advert is called 'Represent' because it is to represent the net generation of donors in a new and creative way. 5) Why have the producers chosen celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and wh...

  1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). 14/34 grade 3. WWW: Can recall denotation and apply this knowledge to analyse an unseen media product . Able to recall methods to market methods. EBI: Need to ensure you are you are responding to the question e.g. Q3  you do not refer to Hall's Reception Theory your Q6 also does not refer to the bullet point of marketing  of distribution  2) Read  the mark scheme for this assessment  carefully (you'll need your Greenford Google login to access this). Write down the mark you achieved for each question: Q1:  1 mark Q2:  0 mark Q3: 4 marks Q4: 1 mark Q5: 2 marks Q6: 6 marks Where you didn't achieve full marks, write WHY you think you missed out on the extra marks. Use the indicative content suggestions in the mark scheme to help with this. If you  got any media terminology wrong in the assessment ...